Bristol Cultural Legacy at Zoo


boomsatsuma has been at the centre of conversations with Bristol’s leading creative, education and media figures about #OurWorldBristol, which aspires to extend the heritage of the Bristol Zoo Garden site in Clifton by evolving it into the world’s first “augmented reality (AR) zoo”.


The fully immersive experience would allow visitors to travel virtually through space, time and scale to experience animals in their natural habitat. The opportunity to develop a cultural legacy at the site of this iconic visitor attraction, will position the city as an international, innovative CreaTech leader.


The initiative has been created by film director Stephen Daldry, architect George Ferguson; and executive director of boomsatsuma, Stuart Wood is supported by organisations including the Eden Project, Cabot Learning Federation and We The Curious. Created in partnership with landscape and urban designers LDA Design, the vision brings together ideas developed by the Eden Project with the University of Bristol, the University of Bath and UWE Bristol.


Stuart Wood states: “We are committed to creating opportunities for young people across the region, through education pathways into Bristol’s vibrant creative sector. VFX and AR are two expanding disciplines we run courses for, and with the University of Bristol’s pioneering research in these areas, #OurWorldBristol would be a huge boost for the region, which we are very much looking forward to being a part of.”


“After months of work behind the scenes, the concept is now in the public domain and there are conversations with private investors to secure the necessary funding to turn dreams into a reality.”


Stephen Daldry adds: “We strongly believe there is a bright future for this historic and hugely significant site, which builds on the Bristol Zoological Society’s heritage as a global pioneer and benefits the whole city,”.

“We want to create something that brings together the UK’s best qualities – creative, collaborative, spirited and environmentally conscious – to create a place for people to learn about the world around them, just as the zoo has done for generations.”


Image – Credit LDA Design