At age 14, Sam Fear was cutting Banksy stencils as part of his GCSE art lessons and it was at this point that he said he started to realise street art was not only something that had appealed to him a number of years earlier, but something that was accessible and he could start practising. That was a number of years ago and Sam has been working on his technique for 6 years now. Sam notes how he’s proud that he started learning so early on, as many of the street artists he follows and admires are in their 40’s due to it taking such a long time for street artists to find their unique style. Artists that have inspired Sam and influenced his own work are mostly fine liner artists including cj_hendry and Luke Dixon.
When talking about his previous projects, Sam was keen to stress the importance of finding a positive relationship with the public and people that witness his work taking place. The skate parks and tunnels in Bristol that Sam works on regularly are public places and he says ‘simply showing the gear you use and talking to the public about what you’re working on really helps.’
Sam practices a lot of his street art in his own artistic development time, but was pleased when a new brief was set during the second year of his Media Production Diploma at Engine Shed to plan, pitch and produce an ident of their choosing. Without having spent any length of time before looking at idents, Sam was immediately inspired by the eclectic and adventurous nature of idents produced by even large organisations like Channel 4. It opened up an opportunity, he said, to ‘feature a young person’s artistic style, like street art, which is a good way of reflecting the nature of what boomsatsuma does day to day.’
To start his new street art and eventual ident project, Sam wanted to first settle on an artistic style. Although not his usual style, for suitability he wanted his piece to have mass identifiability and appeal, so designed his piece with thick white outlines and block colours. He did this to ‘show graffiti in its classic manor with which most people identify street art’. He took advantage of the block colours by looking at boomsatsuma’s previous graphic work to reflect the existing brand in this new medium.
Sam finished by talking proudly of opportunity. ‘Any experience and art provides good opportunities’, he says, ‘everything helps drive toward the long-term goal.’
Check out Sam's finished street art ident for boomsatsuma below. We love it.